Tracey Holt​​​​​

I am a proactive, highly collaborative, results-driven B2C and B2B sales and marketing professional with the drive for excellence in a variety of demanding business units partnering with other North American and Global Sales and Marketing colleagues to coordinate and develop an integrated marketing plan with content aligned across the buyers journey and ensure that marketing is delivering strong pipeline and revenue contribution to the business working closely with sales.

 

I am experienced with end-to-end campaign architecture and execution including outbound tele-reach, virtual and physical events, and field sales stakeholder management and enablement, digital / online media, social channels.

 

My key experience includes:

• Third Party Events: Managing sponsorship and event execution, aligning with Sales as well as regional Marketing teams, coordinating lead follow-up

• Executive & Sales Stakeholder Management: Collaborating with Marketing colleagues, vendors (e.g. online media vendors, tele vendors, third party event vendors), partners, Finance, and Sales stakeholders, and executives across the business

• Telemarketing Campaign Management: Managing appropriate campaign topics to align with telemarketing resources, coordinating training materials and tele-vendor training sessions, prepping contact list, monitor and adjusting campaign as needed for maximum success

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